The Chronicles Author
Greetings! I am Sally El-Akkad, a seasoned leader with over 2 decades of enriching leadership roles within mega multinational corporations. My journey is defined by a steadfast commitment to fostering growth mindsets, championing inclusive, impactful leadership, and leveraging expertise in marketing to pave the way for a better future.
As a former Marketing Director and Head of E-Commerce at Electrolux, I lead the development and execution of marketing strategies that maximize brand awareness, generate leads, and drive revenue growth across channels. I have over 17 years of experience in the OTC, pharmaceutical, FMCG, and white goods industries, with extensive expertise in consumer marketing, retail, trade, and shopper marketing, digital marketing, medical detailing and expert marketing, e-commerce, and sales management.
My Story
I am passionate about creating a seamless and consistent customer experience across all touchpoints, leveraging data and insights to optimize performance and deliver value. I am also a certified board member, trainer, mentor, and public speaker, committed to sharing my knowledge and skills with others and empowering them to achieve their full potential. As a strong advocate for diversity and inclusion, I challenge unconscious bias and support women to have a stronger voice in the workplace. I am always looking for new opportunities to learn and grow, and to contribute to the success of my team, organization, and industry.