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Panel: Enhancing consumer experience and Improving ROI capitalising on Influencers marketing Influencer marketing is not just about endorsements; it's about creating authentic connections with your target audience. Influencers, with their dedicated followers and niche expertise, have the power to engage consumers on a personal level. By collaborating with influencers who align with your brand values, you can establish trust and credibility, which are invaluable in today's consumer-driven world 🌎 Influencer marketing allows for precise targeting. You can choose influencers whose followers closely resemble your target demographic, ensuring your message reaches the right people. Additionally, the effectiveness of influencer campaigns can be measured using various metrics, such as engagement rates, click-through rates, and conversion rates, enabling you to fine-tune your strategies for optimal results. Influencer marketing isn't just a short-term trend; it's a long-term investment in building lasting relationships with your audience. always prioritize long term contracts Influencer marketing has evolved into a dynamic tool for businesses to enhance consumer experience and improve ROI. When done thoughtfully and strategically, it can yield impressive results, fostering brand loyalty, expanding reach, and driving growth. With that I must thank my fellow colleagues on stage where they made the discussion truly fruitful with their expertise and I truly hope that our paths cross again in the near future Norah Alsaja Mir Israr Ali Khan Inera Julien-Vauzelle Ngai Yuen Low #influencermarketing #marketing #consumerexperience #ROI #digitalmarketing